GroupM is the number one global media investment management group. It serves as the parent company to WPP media agencies including Wavemaker, MediaCom, Mindshare and m/SIX Malaysia.
Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.
We offer the intelligence to find or create valuable audiences, the power to engage them most effectively and efficiently, and the ability to create desired marketing outcomes. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring unfair competitive advantage to our clients and our companies.
GroupM is the number one global media investment management group. We offer the intelligence to find or create valuable audiences, the power to engage them most effectively and efficiently, and the ability to create desired marketing outcomes.
GroupM invests in people, content, technology and data to make its agencies optimally effective and efficient for clients, providing intelligence to find or create valuable audiences and outcomes.
GroupM’s teams across the globe are among the most admired in media and advertising, providing the opportunity to clients, partners and our people to learn and grow with innovators and thought leaders.
A network like no other. GroupM’s Mindshare, MediaCom, Wavemaker, m/SIX and specialty service businesses like Xaxis and ESP are leading global operations in their own right, with distinct points of view about brand opportunities in the world around us.
[m]PLATFORM connects wide-ranging WPP data sources across Kantar and Wunderman; third-party data providers; GroupM’s data from unique agreements with global media partners; and clients’ own data when they choose. This allows the creation of the most complete consumer profiles within a brand’s target audience, including rich demographics, technology usage, behavioral insights, purchase history, location data and more (varies by region according to local regulations). The connected platform ensures insights carry through the whole communications process:
[m]Core is the first full-stack audience intelligence platform combining cross-platform data (display, mobile, video, offline CRM, apps, etc.) for a singular consumer identifier, [m]ID.
[m]Insights is the largest audience-centric media planning tool with cross-channel planning, creative workflow management, unified audience frequency capping and location-based and in-demo reach management.
[m]Analytics marries online and offline campaign-level data to [m]ID to enable analytics, attribution and optimization
[m]Report merges data into a single, intuitive visualization dashboard with actionable intelligence.
As one of the pioneers in the industry, Vocanic has extensive experience in developing and executing Social Media strategies, which include Measurement, Management and Amplification of Advocacy, through the use of proprietary Social Media tools.
From the development and implementation of strategy, to campaign ideation and execution to content creation, community management, social media analytics and social media crisis management, the team of passionate and dedicated professionals will guide you through every step of your Social Media journey.